Can your CEO state — in one sentence, without the deck — what AI changes about how this company makes money?
A clear one-sentence answer suggests strategy. A list of pilots suggests theatre.
Ten questions, fifteen minutes. Locates where your firm sits on the path from AI-as-feature to AI-as-foundation. Score yourself, forward it to a colleague, take it into a board conversation.
This is not a marketing form. It does not collect your answers. Print it, fill it in, sit with the result. If you'd like a working session on what to do next, the closer at the bottom is the door.
— Pairs with the essay AI is not a feature →
Can your CEO state — in one sentence, without the deck — what AI changes about how this company makes money?
A clear one-sentence answer suggests strategy. A list of pilots suggests theatre.
Has anyone outside the executive team been given permission to say no to an AI initiative on technical grounds?
Authority to decline is a leading indicator of governance. Absence of that authority is a leading indicator of theatre.
If your CFO asks for revenue by segment, does she get the same number twice from the same system?
If yes, you have a semantic layer. If no, your AI work will surface that gap before it surfaces value.
Can a team ship a new AI feature to production this week if the business decided this morning?
The answer measures your platform's posture far better than a vendor's slide measures it.
For your most consequential AI feature, is there a published eval set the team would defend in a regulator's room?
If the eval is private, the feature is exploratory. If the eval is public to the team, the feature is production.
When a production AI behaviour drifts, how long before someone is paid to notice?
Detection latency is the most useful production metric for AI systems. Most firms don't measure it.
How many people in your firm — outside the data and AI teams — are using modern AI tools in their daily work?
Diffusion through the firm matters more than depth in a single team. The leap is everyone's, or it's nobody's.
If a regulator asked tomorrow how an AI decision was made for a specific customer, could you answer within a week?
Explainability isn't a slide. It's an architecture choice you make eighteen months before the regulator calls.
Did anything your AI team built in the last quarter make the next thing easier to build?
Capability that compounds is the signal of a firm shifting into the next level. Capability that's one-off is a sign of pilots.
If the AI work disappeared tomorrow, would your strategy still make sense — or was AI the centre of it?
A firm where AI is the substrate sees the strategy collapse without it. A firm where AI is a feature sees the strategy survive. Either answer is fine; the wrong answer is not knowing.
Add your scores. The maximum is 50. The number on its own means less than the shape of where you scored highest and lowest — that's where the next twelve months of work probably lives.
— No score is a verdict. The diagnostic is a mirror, not a grade.